All About Keywords?

all about keywords

What exactly are keywords?

Keywords are words or phrases that represent the main topics or ideas in a piece of content or website. In the context of search engine optimization (SEO), keywords play a crucial role in helping search engines understand the content and relevance of a webpage. They are the terms that users enter into search engines when looking for information, products, or services. By strategically incorporating relevant keywords into your content, you can improve your chances of ranking higher in search engine results and attracting organic traffic to your website.

Southern Sages is a premier digital marketing firm headquartered in Kochi, Kerala. Southern Sages focuses on delivering a variety of digital marketing services, including search engine optimization, social media marketing, pay-per-click advertising, and more. Our team of digital marketing experts understands the value of keyword research in optimizing websites for increased exposure and organic traffic. We are dedicated to assisting companies in growing and achieving their online marketing objectives by using efficient keyword tactics and complete digital marketing solutions.

What is keyword research?

keyword research

The act of discovering and evaluating the words and phrases that people use in search engines to locate information, goods, or services is known as keyword research. It is an important stage in SEO since it allows website owners to understand their target audience’s search intent and optimize their content appropriately. You may uncover the most relevant and lucrative keywords connected to your company or sector by doing keyword research. This allows you to develop focused content, increase the visibility of your website in search engine results pages (SERPs), and attract relevant organic visitors. 

Why is keyword research important?

Every effective SEO effort begins with keyword research. It is very important for two key reasons:

Discover Keywords with Traffic: Keyword research allows you to uncover keywords with high search volume and appropriate traffic. By concentrating your content optimization efforts on these keywords, you can guarantee that you are focused on themes that have the potential to attract organic traffic to your website. You may wind up spending time and effort on terms that do not create substantial traffic if you do not do keyword research.

Find Keywords That Are Easy to Rank: Keyword research helps you to evaluate the competitiveness of various keywords. You may select keywords that are somewhat easier to rank for in search engine results by studying keyword competition. This information allows you to avoid wasting time and money on highly competitive keywords that may be difficult to rank on the first page. You may boost your chances of attaining better results and exposure in SERPs by choosing less competitive keywords.

Keyword research is a continual activity that needs constant monitoring and change. It enables you to remain ahead of the competition, comprehend changing search trends, and optimize your website for optimal exposure and organic traffic.

Different Types of Keywords

Keywords are divided into kinds depending on their length and search purpose.

Understanding the various categories may assist you in developing a well-rounded keyword strategy. Here are some examples of frequent keywords:

Head-term keywords or Short tail Keywords

Head-term keywords, also known as short tail keywords, are more broad in nature and consist of one or two words. These keywords get more searches but are frequently more competitive. Examples include “digital marketing,” “shoes,” and “travel tips.”

Long-tail keywords:

Long-tail keywords are keyword phrases that are lengthier and more detailed. They usually contain three or more words, have a smaller search volume, but are more focused and less competitive. Examples include “best digital marketing company in Kochi” and “tips for hiking in the Himalayas.”

Navigational keywords:

When people look for a certain website or brand, they utilize navigational keywords. These keywords are often branded and guide readers to a particular website or web page. Some examples are “Facebook,” “YouTube,” and “Nike shoes.”

Informational keywords

When consumers are seeking for information or solutions to particular inquiries, they utilize informational keywords. These keywords suggest that the visitor is looking for information or wants to learn more about a certain issue. Examples include “how to lose weight,” “benefits of meditation,” and “history of ancient Egypt.”

Transactional keywords

Transactional keywords imply that the user is prepared to buy or participate in a certain transaction. Users that are in the final phases of the buyer’s journey and seeking for particular items, services, or offers will often utilize these terms. For example, “buy iPhone X online,” “discounted hotel bookings,” or “best web hosting services.”

How to Do Keyword Research For SEO

To select the most relevant and useful keywords for your website, you must go through various procedures. The following is a simplified explanation of the keyword research process:

Step1- Identify your goals and target audience

Before you begin keyword research, you must first identify your objectives and understand your target audience. Determine the goal of your website or content, as well as the audience you wish to reach. This will allow you to adjust your keyword research efforts to meet your objectives and resonate with your target audience.

Step2- Do Competitor Study

Competitor analysis may give useful information about the keywords that your rivals are pursuing and ranking for. Examine the keywords in their text, meta tags, and on-page SEO. This will assist you in identifying gaps and opportunities in your keyword strategy.

Step 3 - Search for Google Suggestions

Google’s auto-suggest tool suggests relevant keywords based on user searches. Google provides a list of similar search words when you put in a keyword relevant to your sector or subject. These tips may help you come up with appropriate keywords to target.

Step 4- Look for Google Suggestions

Use keyword research tools to broaden your keyword list and collect information on search volume, keyword difficulty, and similar terms. These tools may give useful information on the popularity and competitiveness of certain keywords. Google Keyword Planner, Semrush, Moz Keyword Explorer, and UberSuggest are some notable keyword research tools.

Step5- Analyze keyword Search volume and competition

Examine the search volume and amount of competition for the terms on your list. Concentrate on keywords with a high search volume but low competition. This increases the likelihood of your website appearing higher in search engine results and gaining organic visitors.

SEO Keyword Research Tips

Begin with the keywords that are most relevant to your goods and services: Begin your keyword research by concentrating on the key words and phrases that best represent your company and its products. These keywords should correspond to the search intent of your target audience.

To identify related concepts, choose the most relevant keywords: Once you’ve found the essential keywords, utilize them to develop further keyword suggestions. Look for similar keywords, synonyms, and variants to help you broaden your keyword list.

Understand how keywords may be connected to cover themes and subtopics in depth: To develop comprehensive content that covers many elements of a single subject, group similar terms into subjects and subtopics. This method assists search engines in comprehending the breadth and depth of your material.

Optimize the content of your website for your most important keywords: Incorporate your keywords strategically throughout the content of your website, including headings, subheadings, meta tags, and body text. Make certain that the keywords appear organically and provide value to the readers.

Long-tail keywords should be prioritized since they are simpler to rank for: Long-tail keywords are less competitive and more precise than basic head-term keywords. Long-tail keywords enable you to gather highly focused and relevant visitors, which increases your chances of ranking higher in search results.

Top 5 Keyword Research tools

When it comes to keyword research, numerous tools may help you uncover important keywords. The following are the top five keyword research tools:


Ahrefs is a comprehensive SEO tool with advanced keyword research skills. It offers useful information on keyword search volume, keyword difficulty, and competitor analysis. You may use Ahrefs to find fresh keyword ideas, examine the keywords of your rivals, and monitor your keyword ranks.


UberSuggest is a simple keyword research tool that offers keyword ideas as well as information on search volume, keyword complexity, and cost per click (CPC). It has a free version with limited functionality and a premium version with more features.

Google Keyword Planner

Google Keyword Planner is a free Google Ads tool that assists marketers in finding appropriate keywords for their campaigns. It gives information on search volume, competitiveness, and recommended bid values. While it is mainly intended for advertising, it may also be a useful resource for organic keyword research.


Semrush is a prominent all-in-one SEO tool with extensive keyword research capabilities. It contains information on search traffic, keyword difficulty, related keywords, and competition analysis. Semrush also includes services including site audits, backlink analysis, and rank monitoring.

Moz Keyword Explorer

Moz Keyword Explorer is a comprehensive keyword research tool that provides information on search traffic, keyword difficulty, organic click-through rates, and other factors. It gives useful insights into keyword possibilities and assists you in ranking keywords based on their potential effect.


Keyword research is an essential component of any effective SEO plan. You may select the most relevant and useful keywords for your website by understanding the value of keyword research and following the suggested methods and advice. Incorporate these keywords wisely into your content and optimize your website to boost exposure, generate organic visitors, and meet your online marketing objectives.


Southern Sages the SEO company in kochi can assist you if you are seeking for a dependable digital marketing firm in Kochi. We specialize in offering top-tier digital marketing services targeted to your company goals as a leading digital advertising firm in Kochi. Our seasoned team of specialists has the knowledge and authority to help you design a thorough keyword research plan and apply efficient SEO strategies. Join forces with us to improve your internet presence and propel your company forward.

What do you mean by keyword research?

The act of discovering and evaluating the words and phrases that people type into search engines to locate information, goods, or services is referred to as keyword research. It assists website owners in understanding user search intent, optimizing their content, and increasing the visibility of their website in search engine results.

What are the 4 types of keywords?

Head-term keywords (short tail keywords), long-tail keywords, navigational keywords, and informative keywords are the four basic categories of keywords.

What is keyword research tools in SEO?

In SEO, a keyword research tool is software or an internet tool that assists marketers and website owners in finding relevant keywords for their SEO operations. These tools give information regarding search traffic, keyword difficulty, competition, and similar terms, allowing users to make educated judgments about their keyword targeting approach.

What is keyword in SEO with example?

A keyword in search engine optimization is a single word or phrase that indicates the core subject or concept of a piece of content or a website. For example, if you run a website that sells organic skincare items, an appropriate keyword may be “organic skincare products,” since it correctly depicts your business’s primary emphasis.

Why keyword research is important for SEO?

Keyword research is essential for SEO since it allows you to grasp your target audience’s language and search intent. You can adjust your website and content to meet their demands by finding the keywords people use while looking for items or information linked to your company. Keyword research also enables you to identify new prospects, target less competitive terms, and boost your website’s exposure in search engine results, resulting in more organic traffic and prospective consumers.

Co-Founder, Southern Sages | SEO Strategist

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