Client Name: Yeldo Mar Baselios College
Industry: Education & Higher Education
Website: https://www.yeldocollege.org/
Challenge
- Improving Organic Visibility: Strengthening the college website’s visibility for relevant searches related to animation, graphic design, visual effects, and multimedia courses in Kerala.
- Reaching Prospective Students: Connecting the college with students searching for creative degree programmes and career-oriented courses.
- Course Page Optimisation: Improving the search relevance of individual course pages to help prospective students discover programmes that match their interests.
- Content Opportunities: Developing useful educational content around creative careers, design tools, animation, and multimedia to reach students at different stages of their decision-making journey.
- Competitive Search Landscape: Identifying opportunities to help the college stand out among institutions offering similar creative and design programmes.
Approach
- Keyword Research: Identified relevant search opportunities around animation colleges, graphic design courses, visual effects programmes, multimedia courses, and related educational searches in Kerala and Ernakulam.
- On-Page SEO: Focused on optimising page titles, meta descriptions, headings, content, and internal links to improve the relevance of important course and landing pages.
- Course Landing Page Optimisation: Worked on aligning course pages with relevant search intent to help prospective students find programme information more easily.
- SEO Content Marketing: Planned and optimised blog content around animation careers, graphic design software, creative industry trends, portfolios, and multimedia skills to expand organic search opportunities.
- Off-Page SEO: Worked on backlink-building and content distribution opportunities to support the website’s off-page SEO strategy.
- Internal Linking: Identified opportunities to connect informational blog content with relevant course pages, helping users navigate from learning resources to programme information.
Success Story
Client Overview
Yeldo Mar Baselios College is an educational institution in Kothamangalam, Kerala, affiliated with Mahatma Gandhi University, Kottayam. The college offers programmes across creative disciplines, including animation, visual effects, multimedia, graphic design, interior design, and fashion technology.
AI Overviews Keywords
SEO Strategy
The project focused on strengthening the college’s organic search presence by targeting relevant educational keywords, improving course-page relevance, and building supporting content around creative education and career opportunities.
The strategy aimed to connect prospective students with relevant programme information through a combination of on-page SEO, content optimisation, keyword research, and off-page activities.
Results & Impact
