Client Name: Kerala Spices Online
Industry: E-commerce (Spices)
Challenge (Before Ads)
- Low CTR and poor conversion rates.
- Limited online visibility and reach.
- Inefficient ad spend due to broad targeting.
Approach
- Structured campaigns by product categories (pepper, turmeric, cardamom).
- Targeted high-intent keywords (e.g., “buy Kerala spices online”).
- Crafted engaging ad copies highlighting purity, authenticity & fast delivery.
- Implemented precise conversion tracking for ROI measurement.
Results
- +165% CTR growth
- 1,324% ROAS achieved
- ₹11.7M in sales with just ₹880K ad spend
- 12.5M+ impressions delivered across India
Featured Campaign Highlight
Client Overview: Premium Kerala spices brand selling across India.
Campaign Goal: Increase online sales & reduce customer acquisition cost.
Solution Implemented:
- Segmented campaigns into Brand, Product & Regional groups.
- Applied smart bidding strategies (tROAS, tCPA).
- Tested multiple audience segments (food lovers, chefs, exporters).
Impact:
- CTR growth: +180%
- Cost per acquisition: -42%
- Online orders: 3x in 6 months
- Sustained ROAS: >1,300%
3-Year Performance Highlights
- 12.5M+ impressions → Built strong international brand presence.
- ₹11.7M conversion value → Consistent sales growth.
- ₹880K ad spend → Controlled investment.
- 13.24X ROI → For every ₹1 spent, ₹13.24 earned back.
Strategies Implemented:
- Full-funnel campaigns: Awareness + Consideration + Conversion.
- Seasonal promotions (Onam, Diwali, Christmas) boosted peak sales.
- Expanded targeting from India → GCC → Europe → North America.
- A/B tested creatives, ad copies & landing pages for higher CTR & CVR.
Outcome:
- Scaled from niche exporter → recognized global brand.
- Delivered sustainable 13X+ ROI over 3 years.
- Achieved strong international penetration & repeat customer base.
- Proved that a digital-first strategy can transform a traditional spice trade.
