Client Name: Bluefin Live (bluefinlive.com)
Industry: E-Commerce / Fresh Seafood & Grocery
Service: Meta Ads
PROJECT OVERVIEW
About the Project
Bluefin Live (bluefinlive.com) is a premium online store delivering fresh fish, seafood, and essentials in Qatar. The objective was to drive direct e-commerce website purchases for fresh fish and seafood products. The scope of work encompassed strategic conversion campaigns targeting online shoppers in Qatar to lower acquisition costs, scale total order volume, and drive consistent website sales.
CHALLENGES
What Needed Improvement?
- High Customer Acquisition Costs (CAC): Maintaining a low cost per purchase while scaling order volume in a highly competitive regional market.
- Perishable Product Urgency: Reaching daily intent-driven seafood buyers who require fast delivery and high product trust.
- Ad Fatigue & Frequency: Managing ad frequency and audience refresh rates across targeted geographic segments in Qatar.
EXECUTION
How We Made It Happen
- High-Intent Conversion & Direct Purchase Campaigns
Structured dedicated Meta Sales campaigns focused strictly on website purchases (Website Purchases), driving ready-to-buy traffic directly to product landing pages on bluefinlive.com. - Creative Refresh & Strategy Iteration
Tested multiple creative formats, copy variations, and localized video hooks highlighting fresh fish quality, leading to a continuous drop in cost-per-purchase across campaign cycles. - Retargeting & Frequency Management
Managed ad delivery and audience pools effectively to sustain strong Click-Through Rates (CTR) while re-engaging past site visitors and prospective shoppers.
RESULTS
- Total Website Purchases: Delivered 565 verified website purchases across the campaign period.
- Massive Brand Exposure: Generated 1,721,752 total impressions and reached 247,365 unique Meta accounts.
- Cost Efficiency & Scaling: Achieved an average Cost Per Purchase of QAR 27.49 (QAR 22.58 on the recent scaling campaign) with an overall Click-Through Rate (CTR) of 2.20%.
