AI in Social Media Marketing: Smarter Targeting & Engagement
Let’s be honest, social media marketing isn’t what it used to be. A few years ago, you could post decent content, run some ads and see real results. Today? It’s a completely different story. Every brand is competing for the same audiences, algorithms keep changing and what worked yesterday might flop tomorrow. This is exactly […]
The Role of AI in SEO: Smarter Keyword Research and Content Optimization
Once upon a time, SEO was all about manual keyword research and basic on page tweaks. Marketers relied on guesswork, spreadsheets and trial and error to figure out what worked. But now, things have changed. Search engines run on advanced AI like RankBrain, BERT and MUM, while user behaviour has grown far more complex. People […]
