Advanced GroHair & GloSkin – Google Ads
Advanced GroHair & GloSkin · Hair and Skin Clinic ·
PROJECT OVERVIEW
Advanced GroHair & GloSkin is a new hair and skin clinic launching in Kattappana, Idukki. The clinic offers hair restoration and skin treatments such as PRP, GFC, laser therapy and HydraFacial under two brands: GroHair for hair regrowth and GloSkin for skin glow.
The clinic had no social media presence before launch. Our brief was to build the brand’s digital presence from scratch, create awareness across Kattappana and the surrounding Idukki region, and turn that attention into consultation enquiries.
Target audience: Men and women in Kattappana and nearby Idukki towns who are dealing with hair loss or skin concerns and are looking for a trusted local clinic.
Scope of work:
- Instagram and Facebook setup and management
- Meta Ads: awareness, engagement and click-to-WhatsApp enquiry campaigns
- Google Business Profile visibility
CHALLENGES
1. Starting from zero. The clinic had no followers, no content and no brand recognition in the local market.
2. Building trust in a smaller market. Hair and skin treatments are a considered purchase. In a district town, people rely on reputation and familiarity, so a brand-new clinic had to earn credibility quickly.
3. Turning attention into enquiries. Awareness alone does not fill a consultation calendar. The challenge was to move people from seeing the clinic to messaging it.
EXECUTION
Step 1: Build the brand presence. We set up the clinic’s Instagram and Facebook profiles from scratch, aligned them with the GroHair and GloSkin identity, and planned a 13-week content calendar so the pages looked active and credible from day one.
Step 2: Create awareness before and at launch. In September we ran a poster-led pre-launch campaign to introduce the clinic to local audiences, alongside an Instagram engagement campaign to start conversations.
Step 3: Drive enquiries. In October we shifted to action: a profile-visit campaign to bring interested people to the clinic’s page, followed by a click-to-WhatsApp campaign so they could message the clinic directly in one tap.
RESULTS
Meta Ads (1 Sep – 13 Oct 2026)
- Total reach: 9,24,913 people, with 17.95 lakh impressions.
- Pre-launch awareness campaign: 9,00,723 people reached at just ₹4.64 per 1,000 people.
- Instagram profile-visit campaign: 85 profile visits at ₹0.86 per visit.
- WhatsApp enquiries: 31 conversations started, with the best cost at ₹44.66 per conversation.
Instagram (14 Sep – 11 Oct 2026)
- Reach: 8.57 lakh people.
- Views: 4.32 lakh.
- Content interactions: 347.
Facebook (14 Sep – 11 Oct 2026)
- Views: 1.12 lakh from 92,342 viewers.
- Page visits: 220.
Google Business Profile (Aug – Oct 2026)
- Direction requests: 116.
What this means
A clinic that did not exist online reached more than nine lakh people in its first six weeks. Over 99% of Instagram viewers and all Facebook viewers were new audiences rather than existing followers, which is exactly what a launch needs. The click-to-WhatsApp campaign then turned that awareness into direct conversations, and 116 direction requests from Google show people looking up how to reach the clinic.
