TAPPY-Meta Ads
Client Name: Tappy Gifts (tappygifts.com)
Industry: E-Commerce / Custom Gifting & Retail
Service: Meta Ads
PROJECT OVERVIEW
Tappy Gifts is an online store specializing in curated gift boxes and customized gifting solutions. Ahead of the Onam festive season, the client aimed to drive sales for their standard and customized Onam gift boxes. The primary goal was to run an awareness and engagement campaign targeting audiences across Kerala, Bangalore, and the UAE to maximize brand reach and generate high-intent customer inquiries.
CHALLENGES
- High Regional Competition During Onam: Standing out in saturated markets across Kerala, Bangalore, and the Gulf region (UAE) during peak festival shopping seasons.
- Low Festive Awareness: Reaching Malayali diaspora communities outside Kerala (UAE and Bangalore) with tailored festive offers.
- Driving High-Intent Conversions: Balancing broad brand awareness with direct lead generation to secure actual sales conversions for gift boxes.
EXECUTION
- Strategic Audience Segmentation & Geo-Targeting
Designed targeted ad sets tailored to specific regions—Kerala, Bangalore, and the UAE—focusing on festival shoppers and the Malayali diaspora looking for authentic Onam gift options. - Multi-Objective Campaign Setup
Deployed a balanced mix of Brand Awareness and Messaging/Engagement Campaigns across Instagram and Facebook to drive high-volume reach while simultaneously starting direct purchase conversations. - Ad Creative & Copy Optimization
Showcased Tappy’s custom festive gift boxes with compelling visual creatives and clear calls-to-action (CTAs) directing prospective buyers straight into messaging channels for seamless order placement.
RESULTS
- Brand Reach & Impressions: Generated over 230,000+ total impressions and reached over 176,000+ unique individuals across all active campaign sets.
- Messaging Conversions: Achieved 264 direct messaging conversations from high-intent buyers, delivering strong direct-to-sale conversion opportunities.
- Cost Efficiency: Achieved exceptional cost efficiency on awareness, with a Cost Per 1,000 People Reached (CPM) as low as ₹2.71, and a highly profitable cost per lead on messaging ads starting at ₹43.48 per inquiry.
