Client Name: Vaigayi Industry: Ayurveda Wellness & Retreats (Healthcare / Hospitality) Markets: Kerala, India and GCC
Challenge (Before Ads)
• Limited online visibility for Panchakarma, detox and Ayurveda retreat packages.
• Need for a steady flow of qualified enquiries from India and GCC audiences.
• Risk of wasted spend on irrelevant searches such as spa, massage and free-treatment queries.
• Enquiries coming through WhatsApp, calls and forms with no unified tracking.
Approach
• Built a multi-campaign structure: India Search, GCC Search and Performance Max.
• Targeted high-intent keywords around Panchakarma, detox and Ayurveda resort and retreat searches.
• Wrote ad copy grounded in verified website claims, with no unsupported promises.
• Set up conversion tracking for WhatsApp clicks, calls and lead form submissions.
• Added negative keywords (spa centers, massage centres, massage training, hospitals, free) to protect budget.
• Built a dedicated packages landing page covering all 11 wellness packages with pricing and inclusions.
Results
• 326K impressions delivered across India and GCC
• 5.36K conversions recorded across WhatsApp, calls and lead forms
• ₹126K total ad spend over four months
• ₹23.55 average cost per conversion
Featured Campaign Highlight
Client Overview: Kerala-based Ayurveda wellness and retreat centre offering Panchakarma, detox, rejuvenation and specialised care packages. Campaign Goal: Generate qualified package enquiries while keeping cost per lead under control.
Solution Implemented:
• Separate India+Kerala and GCC campaigns, with ad groups built around different customer angles.
• Seasonal promotion for Karkidaka monsoon Ayurveda packages with WhatsApp-linked calls to action.
• Regular review with the Google Ads Support Team to refine budgets, bidding and settings.
• Ongoing search term cleanup to keep the audience relevant.
Impact:
• Top-converting keywords clustered around Panchakarma, detox and Ayurveda resort terms.
• Search term analysis confirmed the campaigns were reaching the right audience.
• Lead tracking was improved so WhatsApp, call and form enquiries could be measured separately.
4-Month Performance Highlights
• 326K impressions → Consistent visibility for Ayurveda retreat searches.
• 5.36K conversions → Enquiries across WhatsApp, calls and lead forms.
• ₹126K ad spend → Controlled, closely monitored investment.
• ₹23.55 cost per conversion → Efficient enquiry cost across all campaigns.
Strategies Implemented:
• Full-funnel structure: Search for high intent, Performance Max for reach.
• Budget and bidding adjustments after each review cycle.
• Competitor benchmarking using the Google Ads Transparency Center.
• Landing page improvements focused on packages, WhatsApp and call buttons, and a lead form.
Outcome:
• Established a steady stream of package enquiries from India and GCC.
• Built a cleaner, better-tracked account ready to scale.
• Next steps: a weight-loss package campaign and a Display campaign to build on current momentum.
