Client Name: Bluefin+
Industry: Adventure Tourism
Challenge
- When we started working with Instrings, a newly launched zipline adventure in Munnar, their website was completely fresh. With 0 traffic, unoptimized pages, and no online presence, the challenge was to build visibility from scratch in a highly competitive niche.
Approach
- Technical Foundation: Set up essential tools including Google Search Console,Google Analytics, Google Tag Manager, Microsoft Clarity, Bing Webmaster Tools, and Uptime Robot to monitor performance and site health.
- On-Page Optimization: Optimized all web pages with targeted keywords, metadata, internal linking, and schema markup.
- Backlink Strategy: Built high-quality backlinks through niche directories, contextual
- Content Clustering Strategy: Unlike a traditional content approach, we implemented content clusters focused on “Zipline in Munnar,” adventure activities, and travel experiences. This helped the website quickly build topical authority.
Success
Client Overview: Achieved significant growth in online visibility by optimizing the website, increasing traffic from zero, and improving search rankings in a competitive adventure tourism market.
Results Achieved:
Within just 2 months of launch, the results were outstanding:
- Ranked for high-competition keywords like “Zipline Munnar” in Google SERPs
- Achieved a steady traffic growth trajectory from 0 to significant daily visitors.
- Established a solid content and authority foundation, ensuring future scalability and sustained growth.
