Client Name: Kerala Spices Online
Industry: E-commerce (Spices)
Challenge
- When we onboarded Kerala Spices Online, the website was experiencing a significant decline in traffic.
- The site previously maintained an average of 30,000 impressions with around 400 daily clicks.
- Due to a lack of continuous SEO efforts and outdated optimization strategies, both impressions and clicks started to decline.
- This directly affected the website’s online visibility and sales.
Approach
- On-Page Optimization: Revamping meta tags, headers, and internal linking across every page.
- Backlink Strategy: Building high-quality, relevant backlinks to boost domain authority.
- Schema Markup: Adding structured data to improve search engine understanding and visibility.
- Content Optimization: Refreshing old blogs, product descriptions, and category pages with keyword-rich content.
- Content Clustering Strategy: After facing another setback due to a Google Algorithm Update, we introduced a robust content clustering model. This helped in building topic authority around spices, recipes, and health benefits, thereby strengthening topical relevance.
Success Story
Client Overview: erala Spices Online – a spice retailer aiming to enhance its search visibility and grow online customer engagement through SEO.
Results Achieved:
- Impressions doubled from 30,000 to 60,000+.
- Daily clicks increased from 400 to 600.
- The website regained and even surpassed its previous traffic levels despite algorithmic challenges.
- Most importantly, Kerala Spices Online achieved stronger authority in its niche, resulting in sustained growth and higher resilience against future algorithm updates.
